Blake Shelton‘s online antics earned him a CMT Music Award Wednesday night.
The country star, 39, took home the show’s inaugural Social Superstar title, which was voted for by fans.
“CMT’s Social Superstar – that’s not what I was going for, but what the hell!” Shelton said, accepting the belt buckle-shaped hardware. “I have a few drinks and get on Twitter once in a while. I didn’t know you could get paid for that, but damn!”
Indeed, the Nashville mainstay – who was also nominated for Male Video of the Year and Video of the Year – has made a name for himself on the social media outlet, on which he frequently communicates with fans.
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Before thanking fans and the people that helped put his videos together, Shelton took the stage with the Oak Ridge Boys to perform his new song “Doing It to Country Songs.”
The track is off his latest album, If I’m Honest; Shelton has said many of the lyrics on the LP were inspired by what he’s gone through in the past year.
While the pair performed their new duet “Go Ahead and Break My Heart” at the Billboard Music Awards last month, Shelton attended the CMT show solo.