This Is Why Spotify Pulled Their Justin Bieber Ad
After repeatedly forgetting the lyrics from the hit single, “Despacito,” Justin Bieber can take a breather from all controversy and fan backlash. The reason? Now Spotify is in the hot seat.
Social media users expressed outrage after the music-streaming giant labeled the 23-year-old singer a “Latin King” in a new advertisement that has since been pulled. Bieber’s remix of the hit song “Despacito” by Luis Fonsi and Daddy Yankee has been dominating the charts, earning the No. 1 spot on the Billboard Hot 100 list for seven weeks in a row.
The ad garnered angry reactions from Twitter users calling the ad “disrespectful” and “insulting.” Some even threatened to stop using the streaming service.
“Dear @Spotify, take this down. This is disrespectful. I’m sure we all agree. Sincerely, ALL LATINXS,” said one user.
The controversial ad was taken down from the platform after the public outcry, and the company soon after released a statement.
‘We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as key cultural moment when music genres crossover. We realized that this could be seen as culturally insensitive, so we have pulled those ads,” a Spotify spokesperson told the Huffington Post via e-mail.
Bieber faced similar backlash on social media in May after mocking the hit song during a club performance. He also ad-libbed lines like “I don’t know the words, so I say ‘Dorito’” and “I ate the burrito, I just want a burrito.” Almost a month later, the “Sorry” singer dodged a water bottle thrown at him on stage in Sweden for refusing to sing “Despacito.”