As the quote from the movie Selena says, “Anything for Salinas.”
Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer.
On Feb. 28, H-E-B announced that they would be teaming up with the Selena Foundation— which works with kids to provide educational opportunities and activities in their community — to sell a limited quantity of special-edition pink-handled bags that feature a photo of Quintanilla and lettering that read “Queen of Cumbia” for $2.
“Working with H-E-B to create this bag was a highlight for me,” said Selena’s sister Suzette Quintanilla to My San Antonio news. “This bag will help The Selena Foundation give back to our community and gives Selena’s fans something to tote around.”
The bag went on sale in select stores starting at 9 a.m. and online at noon on March 2. And as so many fans did not want to miss out, the website crashed. By 4:23 p.m. local time, the supermarket chain announced that it was sold out everywhere.
“The passion from Selena fans has been incredible and has demonstrated a strong following from around the nation,” the grocer wrote on social media. “It is great to be a part of the love that @SelenaLaLeyenda continues to inspire across all generations. We are officially sold out in stores and online.”
For those that weren’t able to snag the hot bag, several went up for resale on eBay for anywhere from $30 to a whopping $150; some deals even already closing for $50.
There’s been no word of a restock, but H-E-B left the possibility open. “We currently do not have any updates to provide about our Selena bags at this moment,” they wrote back to a follower on Twitter. “We apologize for any inconvenience this may cause. If the status of our Selena bags changes, our fans will be the first to know.”