Selena Gomez And Kygo Drop Video For "It Ain't Me"
If you haven’t been able to stop singing Selena Gomez and Kygo’s song “It Ain’t Me,” well we have good news: the official video has been released.
The music video centers on two lovers—played by actors—who get into a serious accident and as the male motorcyclist is recovering in the hospital, he has an out of body experience. Meanwhile, his partner stays by his side and cares for him as she waits for him to wake up from his coma.
Kygo’s catchy tune was released back in February and has soared on the charts. It became the Norwegian DJ’s highest-charting Hot 100 track at #12, passing the No. 92 placement of his international hit, “Firestone” (featuring Conrad), in 2015. The track has sold 19,000 downloads, had 1.7 million U.S. streams and 14 million radio airplay audience impressions in the week of its release, according to Nielsen Music.
Gomez promoted the song’s release with an Instagram post captioned, “#ItAintMe. Thursday. @kygomusic.”
“It Ain’t Me” amassed over 200 million YouTube views with it’s audio video and the official video has gained over 4 million views since it’s release yesterday.
With the popularity of this EDM collaboration, Kygo is teaming up with pop singer Ellie Goulding for a new track, “First Time,” which is expected to be dropped this Friday.
The music video for “It Ain’t Me” was written and directed by Philip R. Lopez, produced by Maximillian Guen and the cinematography by Todd Martin. The song is set to be featured in Kygo’s sophomore album, which is expected to be released later in 2017.