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Fans are going bananas over Rihanna’s new make-up line, Fenty Beauty: Six shades of the foundation are already sold out online and stores are running out as well.
RiRi attributes her brand’s early success, in part, to the Latina community.
In a recent interview with Latina.com, the 29-year-old makeup mogul—born and bred in Barbados—said, “I feel really indebted to Latin culture!” She often draws on Caribbean influences in her music and fashion for inspiration. She once told Vogue that the reason she repeats that word “work” in her hit single by the same name until it’s indecipherable is “because that’s how we speak in the Caribbean.” For the song’s music video, she staged a dance-hall party similar to the kinds she grew up with in her hometown, where she and her friends would “just dance and smoke and flirt,” she told the magazine.
With Fenty Beauty, she continues to call upon her Latin roots..
“With every product I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a pale-skinned girl and everything in between,'” she told latina.com, emphasizing: “The foundation is such an extremely perfect formula in my eyes and I wanted range.”
“I got my love for my Latino and Latinas,” she added.
The Grammy winner also talked to the online magazine about how her own team includes a posse of fellow Latinas who guide her work and decisions. “One of my product managers Jen is Latin, and she’s very proud of what we created. We also have two amazing Global Makeup Artists, Priscilla Ono and Hector Espinal.”
In a press release, Rihanna said her goal in creating Fenty Beauty, was inclusivity, stating: “The Fenty Face was created for women of all skin tones, of all personalities.” The line includes 40 shades of foundation and offers those with hard-to-match skin tones a chance to find a high-quality product that works for them.