Rihanna Confirms: Fenty Beauty is 100% Cruelty-Free
Brought to you by the editors of People en Español.
While Rihanna’s Fenty Beauty line, which launched earlier this month, has received loud praise for being tailored to a wider range of skin-tones–40 shades of foundation in total–pet-friendly fans have recently asked for assurance that RiRi’s brand hasn’t been tested on animals.
To quell concerns, Twitter user @DaniqueRebelle uploaded screenshots of her DM messages with the “Work” singer, where she asked if the products had undergone animal testing. RiRi replied: “You callin me an animal?” She later sent @DaniqueRebelle a link to the Fenty Beauty’s website, which states that all products are cruelty-free.
Pop Sugar notes that some brands label themselves cruelty-free because they don’t test their final product on animals, but they might at every other phase in their research cycle, and sometimes they use ingredients that have been tested on animals. The website also notes that some countries, such as China, require skincare and makeup lines to be tested on animals. When Pop Sugar reached out to Fenty Beauty, they confirmed that the line is not sold in China.
Not all cosmetics companies have committed to cruelty-free collections, but big brands like Marc Jacobs Beauty and Kat Von D have taken a firm stance against animal testing and will hopefully galvanize other industry leaders to follow suit.
Shop Fenty Beauty here!