October 28, 2006 06:00 AM

Salma Hayek – Ugly Betty‘s executive producer – makes a guest-starring turn on the hit show. PEOPLE takes a peek at her role, plus other events to watch out for in the coming week:

MONDAY, OCT. 30: Talk about getting a “classic” case of the chills! Just in time for Halloween, head to the theaters for a real fright-fest – a digital re-release of the 1978 Halloween flick, presented for the first time in surround sound (the better to hear all the bloodshed!). An extra bonus: a 20-minute featurette by rocker Rob Zombie (who’ll write and direct Halloween 9, due out next October).

Tuesday, Oct. 31: Kevin Federline has chosen Halloween to release his hip-hop album debut Playing with Fire, which he promises will showcase his “edgy side.” “If you want to hate me, cool, hate me,” he tells PEOPLE about criticism toward him. “You know why? Because all it’s going to do is help me.” So, will Federline’s musical debut start your fire or just give you the chills? There’s only one way to find out

Thursday, Nov. 2: As the executive producer of the ABC show Ugly Betty, Salma Hayek has a major hit on her hands. Now the actress, who had a cameo as a character in the telenovela within the comedy, gets to work her magic in front of the camera when she guest stars as a new love interest for Betty’s (America Ferrera) playboy boss (Eric Mabius). Expect sparks to fly! (8 p.m. ET)

With everybody still reeling from the fatal car crash that killed Marissa Cooper (Mischa Barton), expect plenty of drama on the season 4 premiere of The O.C. (FOX, 9 p.m. ET). Now there’s also the lingering question of how the rest of the cast will move on after their high-school graduation, and it’s a safe bet that their future will be wracked with juicy drama.

FRIDAY, NOV. 3: Since he first created his Kazakh TV journalist character Borat on HBO’s Da Ali G Show, Sacha Baron Cohen has been courting controversy. Now the hilariously ignorant character (pick an ism and he’s got it – anti-Seminism, misogynism, racism) is hitting the big screen in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Prepare yourself for big laughs as the clueless Borat makes his way around the U.S., bewildering unsuspecting citizens as he goes.

NEW THIS WEEK:
Movies (now in theaters): Babel, starring Brad Pitt, Cate Blanchett and Gael Garcia Bernal; Catch a Fire, starring Derek Luke, Tim Robbins and Bonnie Mbuli; Saw III, starring Tobin Bell, Shawnee Smith and Angus Macfayden; Shut Up and Sing (documentary), starring Natalie Maines, Emily Robinson and Martie Maguire
Music (in stores Tuesday): Willie Nelson, Songbird; The Who, Endless Wire; Deftones, Saturday Night Wrist; Flavor Flav, Flavor Flav; Lady Sovereign, Public Warning; Barry Manilow, The Greatest Songs of the Sixties; Nellie McKay, Pretty Little Head; Meat Loaf, Bat Out of Hell III
DVDs (in stores Tuesday): C.S.I.: Miami – The Complete Fourth Season; V for Vendetta; It’s a Wonderful Life (60th Anniversary Edition)

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