FKA twigs directs, sings and performs in the latest ad for the Google Glass

Though the jury is still out on whether the wearable tech is cool or just plain dorky, one thing about Google Glass is clear: the company is trying to appeal to a hipster audience by enlisting singer FKA twigs, who is dating Robert Pattinson, to star in its latest ad.

twigs, 26, whose stage name stands for “Formerly Known As twigs,” (a reference to her skinny frame growing up) is best known in the celebrity circle as the girlfriend of the Hollywood actor, but in the music world, she’s a popular electronic singer-songwriter whose latest album, LP1, was recently nominated for a Mercury Prize – the British version of a Grammy.

In her new Google Glass ad, which she also directed, the former dancer is seen using the glasses to search for inspiration on the web – which she then incorporates into her impressive dance routine. The entire clip is set along to her songs “Video Girl” and “Glass & Patron.”

“Very proud and excited to share #throughglass with you, a piece I created and directed,” she Tweeted on Monday. The video has racked up more than 700,000 YouTube views in just two days.

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