October 17, 1997 12:00 AM

Sidney E. Woloshin, 72, who wrote (or co-wrote) some of the most popular jingles ever to go into TV commercials, died of pneumonia on Sunday in a suburban New York hospital, reports Friday’s New York Times. Having played violin since the age of 8, Woloshin moved into advertising but never left his love of music far behind. He is credited with the bouncy and memorable 1971 McDonald’s jingle “You Deserve a Break Today,” which won several ad industry awards in its time (and still continues to do so), and his firm came up with “Pan Am Makes the Going Great” for the now-defunct airline.

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