"What Ms. Swift has done for Naomi and others can inspire the next generation of giving," said GoFundMe CEO Rob Solomon
Once in a while (more like all the time), Taylor Swift likes to reach out to her fans on a personal level.
From interacting with them on Tumblr to sending Christmas presents with handwritten notes, Swift, 25, is all about giving back. But what she did for Naomi, a young girl battling cancer, was life-changing – and once again changed how a company conducts its business.
“To the beautiful and brave Naomi, I’m sorry you have to miss [my concert], but there will always be more concerts,” wrote Swift when giving the donation. “Let’s focus on getting you feeling better. I’m sending the biggest hugs to you and your family.”
Because the site’s donation limit was set at $15,000, Swift made four separate donations, totaling $50,000.
The company was so inspired by Swift’s generosity that it raised the giving limit to match the singer’s donation. People can now donate in transactions up to $50,000.
“Taylor Swift’s donation was so generous that it required us to increase the donation limit on the platform,” said Rob Solomon, GoFundMe’s CEO. “What Ms. Swift has done for Naomi and others can inspire the next generation of giving.”
Naomi and her family were so blown away with Swift’s donation that they posted a video response to thank the singer.
This isn’t the first time that Swift’s influence has caused a company to change its policies. Earlier this summer she wrote an open letter to Apple asking for the company to pay artists during the free trial period of its streaming service. Apple execs took notice of Swift’s concerns and complied with her demands.