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The cause of death was not immediately known.

March 11, 2016 09:00 PM

Sadly on the opening day of the 30th annual South By Southwest festival, co-founder Louis Meyers has died. He was 60.

Folk Alliance International Director Aengus Finnan confirmed that Meyers died in Austin on Friday. The cause of death was not immediately known.

On that same day, President Obama made a historic visit to SXSW and became the first sitting U.S. president to attend the gathering. First Lady Michelle Obama is scheduled to speak on Wednesday.

In 1987, Meyers, who was also a banjo player, started the interactive, music and film gathering alongside Roland Swenson, Nick Barbaro, Louis Black, Joe Rae DiMenno and Linda Owen.

Meyers sold his share of SXSW in 1994, citing "stress" and "health problems" due to organizing the annual festival year after year.

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