Heinz brought out the big guns – er, cute dogs – for their Super Bowl commercial

By Patrick Gomez
Updated February 07, 2016 10:25 AM
Credit: Heinz

Puppies are a sure-fire way to win the hearts of all of America – but puppies in hot dog costumes takes cute to a whole new level.

That’s exactly what makes Heinz’s new ad one of the most memorable commercials airing during the Super Bowl this year.

And they had stiff competition from a town of Ryan Reynolds clones and Christopher Walken sock puppets.

With that in mind, PEOPLE has compiled some of the cutest moments all in one place:

Look to PEOPLE for more GIFs from the 2016 Super Bowl commercials and be sure to check out our round-up of everything you’ll need to know about football’s main event.