Seth Rogen is practicing what he preaches – and that is to raise awareness for the Alzheimer’s Association.
Each year, the school that raises the most funds for Rogen, 33, and his wife Lauren Miller’s, 33, Hilarity for Charity’s college program wins a special visit from Mr. and Mrs. Rogen, but this year the winning group of students will receive a private screening of Seth’s executively produced AMC television show Preacher based on Garth Ennis and Steve Dillon’s ’90’s comic book.
“Preacher is such an exciting project for me and I’m pumped to share it with these college kids who are as passionate about ending Alzheimer s as we are at HFC,” Seth exclusively tells PEOPLE.
Hilarity for Charity was a movement established to create awareness of Alzheimer’s disease among the millennial generation, and their college program HFC U partnered with AMC and Sony Pictures Television to make the grand prize happen.
Rogen and Miller have consistently campaigned to create awareness ever since Miller’s mother, Adele, was diagnosed with early-onset Alzheimer’s at the age of 55. In February, the couple was presented with the Unite2gether Award at Unite4: Good and Variety’s 3rd annual Unite4: Humanity event in Beverly Hills for their contribution in organizing comedy shows by their organization HFC to raise money for victims of the disease and their families.
“We can be true to our own passions and our own instincts of how to express ourselves and still help people and spread awareness and make people feel less alone,” he told reporters at Unite4: Humanity. “That has actually been a very nice realization, because I never had anything I could talk honestly about that helped people before.”
HFC organization overall has raised upwards of $5 million and, since 2014, HFC U has raised over $240,000 from the 230 participating colleges across the nation.
“We are moved by the student involvement in beating Alzheimer’s and thrilled to reward their efforts in such a fun way,” says Lauren. “We hope this exciting prize encourages even more young people to get involved.”
The grand prize winner for this year will be announced on April 10, 2016.
Reporting by Scott Huver