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September 24, 2015 02:20 PM

Sarah Jessica Parker knows first-hand how to get kids amped up for a new school year.

“We’ve seen unbelievable evidence of the difference in a child’s daily life when you bring arts into a school,” Parker tells PEOPLE. “On a personal level, when you walk into a building and you see kids excited to be at school and want to be there and the life of the interior of the school changes, it’s thrilling.”

The mom of three showed her support for arts education on Tuesday by attending the Turnaround Arts press conference at the Brooklyn Museum.

The organization, led by the President’s Committee on the Arts and the Humanities, works with schools across the country, providing intensive arts education resources as well as an artist mentor to inspire the students.

Parker has “adopted” Bethune School in Minneapolis, Minnesota, and visited the school in May, where the students performed songs and recited poetry for the Sex in the City actress.

“We’ve had extraordinary experiences with children who are frequently forgotten – marginalized schools that are not just low performing, but the lowest performing schools,” says the mom of three. “With more arts, all of a sudden attendance goes up, kids pursue higher education…families are brought back into schools, which makes a big difference in the life of a child.”

Other celebrities at the event included Edward Norton and How I Met Your Mother star Kal Penn.

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