Rihanna's New Music Video Is Crazy, Bloody, Raunchy – and Very NSFW (WARNING: Explicit Content)
Never borrow Rihanna's money
Bad Girl RiRi has been – well – a very bad girl in her latest music video.
Rihanna just released the full theatrical version of the video for “B—- Better Have My Money” on Wednesday – and it manages to cram kidnapping, torture, nudity, drugs and vandalism into a short seven-minute featurette.
In the video, directed by the 27-year-old singer and Megaforce, Rihanna and some criminal pals take no mercy on a man and woman who must have that money she’s been singing about. (She debuted a 2-minute teaser trailer for the project at the BET Awards on Sunday.)
The video kicks off with a rich-looking blond woman tooling around her luxe hotel room in a lacy bra. Her fate is quickly sealed when the camera trains on a dolled-up Rihanna heading down the elevator after stuffing the victim in a large chest and carrying her away.
In a quick turn of events, the blond is then seen tied up, hanging upside down, totally nude, bondage-style in an empty warehouse space, while Rihanna mercilessly looks on.
The clip later features a car set up in flames, Rihanna basking in the sun on a boat and smoking at a party with fellow crime buddies and a table full of torture devices prepped for use on another video character, a male dubbed “The Accountant.” And it’s Hannibal star Mads Mikkelsen!
And some lucky (or unlucky?) fans in Los Angeles got a real taste for the theatrics in the video. Rihanna teamed up with entertainment platform Tidal and orchestrated a surprise “kidnapping” for the group of fans to debut the video.
On Thursday, the Barbadian artist posted a close-up of the chest stuffed in the back of the car from the video on Instagram, captioning the screen grab, “I keep my hostages in style…my vintage Goyard trunk #BBHMMvideo.”
And fans have already taken over the #BBHMMvideo hashtag and have been buzzing about the clip on social media. “She slays every f—— thing she does,” one commenter wrote on Instagram, while another posted, “love you @badgalriri but wtf is up with this video….someone really f…ed with you. If they haven’t paid you…I’m sure you will be getting your money now lol.”
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The singer is also celebrating a major music milestone. The Recording Industry Association of America (RIAA) announced yesterday that she has surpassed more than 100 million gold and platinum song certifications, making her No. 1 on the organization’s list of artists with the most digital single awards, Billboard reported, while also surpassing RIAA’s 100 million cumulative singles award threshold.
See the full video here. (Warning: it contains nudity, violence and explicit language.)