Lane Bryant accuses networks of not wanting to air their footage of full-figured women

By Elizabeth Leonard
Updated April 23, 2010 03:15 PM

There’s a war of words going on between plus-size retailer Lane Bryant and TV networks over a sexy lingerie ad featuring full-figured women.

The retailer claims that both ABC and Fox “made the decision to define beauty for you,” by refusing to air their newest underwear ad during Dancing with the Stars and American Idol. “We knew the ads were sexy but they are not salacious. Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model,” says the retailer.

While Fox has no comment, a network insider says the label indeed submitted an ad to air during Idol s 8 p.m. “family hour.” When asked to edit the ads to make them more family-friendly, “Lane Bryant refused,” according to the source, so Fox decided to air the unedited version later in the show, after 9 p.m.

ABC denies Lane Bryant s allegations saying, “Their statements are not true. The ad was accepted to run in DWTS. Lane Bryant was treated absolutely no differently than any advertiser for the same product.”

Reps for Lane Bryant have shot back claiming, “ABC s statement that Lane Bryant was treated absolutely no differently than any advertiser for the same product is simply not true. There was absolutely no rationale for us to be relegated to the back of the bus, when our ads were no more risqué than those of Victoria Secret. The only difference is the size of our models. ”

Whatever happened behind the scenes, the ad is now scheduled to air Wednesday, April 28, in the final minutes of American Idol – but you can see it now and judge for yourself.

Tell us if you think these ads show too much.