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After 62 Years, Playboy Will Stop Publishing Nude Photos (Yes, Really)

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If an issue of Playboy falls open in a forest but there aren’t any nude photos inside, is it still Playboy magazine?

The New York Times reports that, as of next March, iconic men’s magazine will no longer publish nude photoshoots of women. It will, however, still include photos of women in provocative poses.

“That battle has been fought and won,” Playboy CEO Scott Flanders tells the Times of the magazine’s revolutionary widespread publication of softcore pornography. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

Cory Jones, chief content officer of Playboy and the brains behind the magazine’s nudity-free makeover, tells the Times that the magazine will be cleaner and more modern – if still including “PG-13” elements.

“A little more accessible, a little more intimate,” Jones says of the less racy types of pictures that will be featured.

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Hugh Hefner first published Playboy in 1953 with Marilyn Monroe on the cover and in risqué photos inside. The magazine has since featured everyone from Madonna to Lindsay Lohan to Cindy Crawford to Kim Kardashian West in various states of undress. The popularity of the magazine inspired plenty of bunny-branded merchandise, several TV shows about life at the Playboy mansion, and turned Hef into something of a sex symbol.

“Don’t get me wrong, 12-year-old me is very disappointed in current me,” Jones says of the changes he is engineering. “But it’s the right thing to do.”