Oscar: Nielsen Is Frowning
Sunday night’s Oscars may have been streamlined (at three hours and 25 minutes, they were 43 minutes shorter than last year’s record-breaking marathon), but some of the show’s other numbers were not so winning. Overnight Nielsen ratings gave the 73rd annual Academy Awards a 29.2 rating and 43 audience share as measured in 40 major markets. That’s down 8% from last year and, according to ABC, the lowest overnight rating since at least 1986. As such, when the complete ratings list is released on Wednesday, there stands a good chance of Sunday’s outing being branded the lowest-rated Oscar telecast ever.