Celebrity Fragrances: A Brief History of Star-Studded Scents
A look back at stars' signature scents, from Audrey Hepburn to Justin Bieber
Friday is National Fragrance Day, and we’re celebrating with a look back at the stars who’ve lent their names to a signature scent.
These days, it’s become de rigueur for celebrities to release a fragrance timed to coincide with a new album or movie: According to The Hollywood Reporter, 2012 saw the launches of 85 star scents. But perfumes bearing boldface names have a decades-long history.
Here are some of the most memorable celeb-fronted fragrances to hit shelves over the years.
Audrey Hepburn, L’Interdit
Givenchy created this floral scent for the Breakfast at Tiffany’s star in 1957. Adweek notes that Hepburn inspired the name – which means “forbidden” – when she forbade the luxury brand from marketing the fragrance to the public. (She eventually gave in.)
Elvis Presley, Teddy Bear
Sophia Loren, Sophia
The Italian bombshell launched her eponymous scent with Coty in 1981, proclaiming, “Wear it with a passion.”
If we could turn back time, we’d spritz on some of Cher’s scent, a blend of lily, sandalwood and vanilla released in 1987.
Elizabeth Taylor, White Diamonds
The violet-eyed beauty’s first perfume, 1988’s Passion, paved the way for an empire that included 11 fragrances. Twenty years after its 1991 release, White Diamonds remains one of the best-selling celebrity fragrances of all time.
Debbie Gibson, Electric Youth
The teen-targeted fragrance was launched along with Gibson’s album of the same name in 1989. While the citrusy cent was popular with its intended demographic, Jerry Seinfeld told PEOPLE that it reminded him of “cherry Luden’s cough drops.”
Joan Collins, Spectacular
“We went through hell with the name, the color of packaging. The only thing we agreed on was the bottle and the Art Deco theme,” Collins said of her perfume release in 1989.
Michael Jackson, Legende de Michael Jackson and Mystique de Michael Jackson
Jennifer Lopez, Glow by JLo
J.Lo’s foray into fragrances began in 2002 with this Coty release. A decade – and 18 scents– later, Lopez told Women’s Wear Daily, “It’s really mind-blowing, but I’m very proud.”
Sarah Jessica Parker, Lovely
When preparing to launch Lovely, her first fragrance, in 2005, Parker said it would be “intentionally quiet,” adding, “It’s not a scent you’ll smell before a person walks in a room. I don’t want it to not have social skills!” Its success led to the Sex and the City star’s follow-up scents, Covet (2007), SJP NYC (2009) and NYC Pure Crush (2011).
The “Flawless” singer’s Heat collection, launched in 2010, was named the best-selling celebrity fragrance brand worldwide in 2013. We’d expect nothing less from Queen Bey.
Taylor Swift, Wonderstruck
Swift launched this floral, fruity scent in 2011. “I wrote the lyric, ‘I m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she explained of the name. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
Justin Bieber, Someday
When it launched in 2011, Beliebers helped the pop star’s fragrance pull in $3 million in just three weeks.
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