Martha Stewart International

Martha Stewart is looking to go global. The domestic doyenne, 58, is hoping to bring her name and wares into Germany, England and Japan. “We’re exploring international expansion,” Stewart told investment analysts attending a confere nce in Minneapolis on Tuesday. “We have a lot of hope for future growth.” Martha Stewart Living Omnimedia went public Oct. 20, opening (and quickly reaching $49.50 a share) amid a buying frenzy until it finally closed at $35.625. By April the stocks had plummeted to $18 per share, but, buoyed by Martha’s announcement yesterday, they went to $22.063. Although the company’s e-commerce site lost nearly $15 million in 1999, amid expectations that the loss will top off at $29 million this year, Stewart said she expects that part of her business should break even in 2002.

Related Articles