Tell the Material Mom to pucker up. Madonna “has closed a deal with Procter & Gamble to become the new face of Max Factor,” reports New York’s Daily News, which goes on to say the star “will be doing TV and in-store ads for the cosmetics giant, which is creating a new line of makeup for her.” She is believed to be getting as much as $6 million for serving as the Max Factor model. But don’t get your hopes up for seeing Madonna at your local mall anytime soon. The promotion will only appear in Asia and Europe, says the News.