The idea of “implicit bias” isn’t a new one, but correcting it isn’t as much a part of the greater public dialog as addressing explicit racism or breaking down homophobia.
Now, a new campaign from the Ad Council called “Love Has No Labels” aims to make people more aware of the implicit biases they may hold.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability,” the group explains in the description for their “Diversity & Inclusion” video on YouTube.
The video depicts a crowd gathered in front a large screen that shows x-rays of people dancing, kissing and generally not being terrible to each other. The people come out from behind the screen and are revealed to be LGBT couples, disabled children and people from conventionally at-odds faiths.
The clip was published March 3 and has racked up nearly 14 million views in 48 hours. The council’s campaign also has an extensive website in support of the campaign.