Little Mix Pays Homage to The Craft with Bewitching New 'Black Magic' Video
The girl group uses witchcraft for makeovers in the music video for their newest single
Following in the footsteps of Iggy Azalea, girl group Little Mix looked to the ’90s for the inspiration behind their latest music video, “Black Magic.”
With obvious nods to the 1996 supernatural teen horror film The Craft, the Brits discover witchcraft and transform themselves from dorky schoolgirls to gorgeous fashionistas, ruling the hallways in the video for the first single off the group’s upcoming album.
“Take a sip of my secret potion / I’ll make you fall in love / First love it can’t be broken / One drop should be enough / For you belong to me / I got the recipe / And it’s called black magic,” the girls sing as they use their new powers for makeovers, in a scene ripped from the cult classic movie.
While the band, which includes Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall, and Perrie Edwards, mostly use their witchy abilities for good, they can’t help but get back at some former bullies.
After giving one girl a serious case of gas, and finally catching the attention of their boy crush, Little Mix helps a fellow nerd attract some female affection.
In contrast to The Craft‘s dark final scenes, “Black Magic” ends with a fun dance party.
The nostalgic video comes just weeks after a reboot of The Craft was announced. The new movie will be helmed by indie horror filmmaker Leigh Janiak, with help from her Honeymoon co-writer Phil Graziadei.