In the wake of Kim Kardashian West‘s Paris robbery, the Keeping Up with the Kardashians star has suspended all commitments indefinitely and stopped posting on social media — decisions that could cost her more than $1 million a month.
Since Kardashian West was gagged, bound and robbed at gunpoint of nearly $11 million worth of jewelry in her No Address Hotel room in Paris on Monday morning, she has intentionally retreated from the public eye both online and at in-person events. But although her monetary losses may be significant in the short-term, a financial expert tells PEOPLE that she could capitalize in the long-term — if she “positions [her return to social media] correctly.”
Celebrity financial adviser Samuel Rad tells PEOPLE that Kardashian West’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies,” which is separate from special event appearances where he estimates she racks in between $200,000 to $300,000. Rad also estimates that her personal, non-ad-related posts “are worth at least $20,000 a piece to her overall brand.”
Despite her potentially “losing about a $1 million a month” through her withdrawal from social media alone, Rad tells PEOPLE that her return to posting could benefit her in the long term: “I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her. Especially if Kim positions [her return to social media] correctly … I think it could be a really big moneymaker for her brand.”
“People are hoping to hear from her,” Rad states, and adds “if Kim positions herself correctly, she can have a real blockbuster media score.”
In addition to her loss of social media earnings, the E! personality appears to be shelling out exponentially more in personal security than she was prior to the intrusion. After husband Kanye West found out about the life-threatening intrusion during his headlining set at Meadows Music & Arts Festival, sources told PEOPLE that the 39-year-old rapper will be increasing the security surrounding his wife.
Security consultant Joseph M. LaSorsa of LaSorsa and Associates tells PEOPLE that Kardashian West is now shelling out 10 times more than what she was before the break-in. “She’s spending 10 times I would say now versus what she was before, easily,” LaSorsa explains of the increased physical protection. “Now she’s going to have full-time residential security and full-time a handful of guys around the clock … It’s going to be around the clock, considering this incident occurred at 3 a.m. in the morning, I’m sure the shock of that vulnerability that they exploited in terms of conducting the theft at 3 a.m. in the morning, they’re not going to let any gap exist now.”
LaSorsa estimates that Kardashian West’s primary bodyguard Pascal Duvier has a base salary of $150,000-$200,000, and the additional security that is being added on would have a starting salary of $80,000-$120,000. He also says that moving forward, she will have “two to four individuals around the clock just assigned to be there in addition to the close, personal protection that she would normally have as well” not including traveling, when she could hire upwards of eight additional security that are assigned to her.
Upon returning home to Los Angeles on Thursday, E! confirmed to PEOPLE that production on KUWTK has been put on hold: “Kim’s well-being is our core focus right now. No decision has been made as to when production will resume.”
A second source told PEOPLE that, “Kim is still upset and things are not even close to being back to normal. She has no plans to work in the near future. She just wants to stay home with her kids. She realizes that she has lived in a bubble. She could have never imagined being robbed like this. She is now more worried than ever about protecting the kids. She doesn’t want to let them out of sight.”