George magazine publisher John F. Kennedy Jr. may take his troubled publication away from its current publisher, Hachette Filipacchi, and set up house under the deep-pocketed Conde Nast banner, the publishing community is speculating. The news comes after Kennedy told the trade journal Advertising Age, “One way or another, George has to be able to compete. And to do that, I need resources for advertising, for marketing, for production. But believe me, George will be competitive one way or another.” Insiders note that Kennedy lost his Hachette guru, CEO David Pecker, who left the company to oversee the tabloid empire America Media, which owns the National Enquirer and Star. George has been struggling with circulation and ads ever since its first issue in September 1995.

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