A source tells PEOPLE the rapper and Scooter Braun "have been friends for awhile"

By Nick Maslow and Melody Chiu
Updated March 31, 2016 06:45 PM
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Credit: Jeff Kravitz/FilmMagic; Kevin Mazur/Getty

The Kardashian-Jenners have long had ties to Justin Bieber – and now those ties have been strengthened.

A source confirms to PEOPLE Bieber’s longtime manager Scooter Braun – who also manages Ariana Grande, Carly Rae Jepsen and Tori Kelly – will also represent Kanye West.

“Scooter and Kanye have been friends for awhile, so it was a natural progression for them to work together,” explains the insider, who adds West’s longtime manager Izzy Zivkovic will split duties with Braun.

The move might have been foreshadowed on Keeping Up with the Kardashians, which over the past two seasons has captured Kris Jenner‘s relationship with Corey Gamble. As a member of Braun’s team, Gamble has served as Bieber’s tour manager.

Having lived with Jenner – West and wife Kim Kardashian West only recently moved out of the family matriarch’s Calabasas, California, home with their children – the rapper has had plenty of opportunities to bond with Gamble and get to know Braun.

And West always could have always made a connection with Braun through his sister-in-law Kourtney Kardashian, whose friendship with Bieber turned romantic last year, a source told PEOPLE at the time.