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September 03, 2015 08:00 AM

Sure, award shows are great. But it’s the good causes that really get celebrities walking a red carpet.

So, for the televised launch of “Think It Up” – a new initiative aimed at improving education in America – Jennifer Garner, Halle Berry, Seth Meyers, Julie Chen, and Terry Crews have enlisted to participate and Justin Bieber and Kacey Musgraves have volunteered to perform, PEOPLE can reveal exclusively.

The latest celebs revealed will join a long list of previously-announced talent including Ryan Seacrest, Gwyneth Paltrow, Scarlett Johansson, Stephen Colbert, Matthew McConaughey, Kristen Bell, Jessica Williams and Jeremy Renner on the telecast, which will be broadcast simultaneously on ABC, CBS, Fox and NBC on Sept. 11.

Beginning with the telecast, “Think It Up” – the brainchild of the Entertainment Industry Foundation (EIF) (the same group behind "Stand Up to Cancer") – will invite public middle and high school students to work with their teachers to develop projects that draw on their passions. Teachers can then post the project proposals to thinkitup.org, where supporters can contribute funds directly to individual projects.

The crowdfunding platform was launched in collaboration with DonorsChoose.org and received support of major contributors like Staples and The Bill and Melinda Gates Foundation.

Along with support from visionaries and innovators in the education space and some of Hollywood’s biggest stars, “Think It Up” will challenge students to dream big, and help teachers who bring out the best in their students.

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