Celebrity Justin Bieber Goes Unrecognized While Playing Pokémon Go on the Streets of New York City Videos show Justin Bieber sprinting through New York City playing the popular Pokémon Go app By Jordan Runtagh Jordan Runtagh Twitter Jordan Runtagh is an Executive Podcast Producer at iHeartRadio, where he hosts a slate of pop culture shows including Too Much Information, Inside the Studio, Off the Record and Rivals: Music's Greatest Feuds. Previously, he served as a Music Editor at PEOPLE and VH1.com. He's written about art and entertainment for more than a decade, regularly contributing to outlets like Rolling Stone and Entertainment Weekly, and appearing as a guest on radio and television. Over the course of his career, he's profiled the surviving Beatles, Brian Wilson, Aretha Franklin, Roger Waters, David Byrne, Pete Townshend, Debbie Harry, Quincy Jones, Brian May, Jerry Lee Lewis, James Taylor and many more. A graduate of NYU's Tisch School of the Arts, he lives in Brooklyn, where he can be found DJing '60s soul records. People Editorial Guidelines Published on July 18, 2016 02:15 PM Share Tweet Pin Email Photo: Jeff Kravitz/FilmMagic Here’s a valuable lesson for all Beliebers: Do not get between Justin Bieber and his Pokémon! The “Love Yourself” singer, 22, is the latest celebrity to enjoy the overwhelmingly popular Pokémon Go app. Bieber and friends went widely unnoticed in the early hours of Monday morning, scampering along the southeastern corner of New York City’s Central Park in his quest to catch ’em all. Bieber’s pal Alfredo Flores shared an extreme clip in which the singer – currently in New York on his Purpose World Tour – intensely sprints across the street with a drove of Pokémon fans searching for the digital creatures after word spread that the rare Gyarados was on the loose. “When #Gyrados decides to pop up across the street from Central Park and all hell breaks loose!” Flores captioned the Instagram video. Bieber’s manager, Scooter Braun, posted another clip of the Poké-mayhem. “This is amazing,” he wrote alongside the Instagram video. “@johnny lol. @justinbieber and @alfredoflores in nyc looking for Pokemon and no one looks at who is next to them.” Bieber, of course, isn’t the only celebrity to take interest in Pokémon Go. John Mayer posted an Instagram photo in which he purchased in-app currency to spend in the game, Chrissy Teigen tweeted a screenshot of her playing while watching The Office, and Nick Jonas outed friend and tour-mate Demi Lovato as a Pokémon trainer.