Johnny Cash's Family Slams Ad Pitch

Rosanne Cash is smoldering mad at the suggestion that ad writers in Florida were considering a commercial for a hemorrhoid-relief medication using her father’s classic hit “Ring of Fire,” the Associated Press reports.

Cash, the daughter of Johnny and June Carter Cash (who both died last year), told the Tennessean newspaper, “We would never allow the song to be demeaned like that.”

The song was written by June Carter Cash and Merle Kilgore, a songwriter and performer who now manages Hank Williams Jr. When Kilgore first heard about the idea, he said he thought it was a humorous suggestion, and that he had often joked about hemorrhoids when introducing the song.

Kilgore told the newspaper that on stage he used to say, “Ladies and gentlemen, I want to give credit where credit is due. I dedicate this song to the makers of Preparation H.”

When a TV producer called about her plan to feature the song in an ad for a similar product, Kilgore was floored. Sula Miller of Big Grin Productions in Fort Lauderdale, Fla., claims she was inspired when she heard the song while suffering from the (ahem) ailment.

But Rosanne Cash was not amused. “(Kilgore) started talking about this moronic tie-in without talking to any of us,” Cash said. “The song is about the transformative power of love and that’s what it has always meant to me and that’s what it will always mean to the Cash children.”

Johnny and June Carter Cash were both remembered at the Grammy Awards earlier this month. Johnny Cash won a Grammy for best short-form video for his song “Hurt.” June Carter Cash won two awards, one in the traditional folk album category for “Wildwood Flower,” which was released after her death last May, and a second for best female country vocal performance for the song “Keep on the Sunny Side.”

The couple’s son John Carter Cash accepted the awards on his parents’ behalf.

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