Credit: Sara De Boer / Retna

Jessica Simpson’s Blonde Ambition failed to reach its goal, when the film bombed at the box office this holiday weekend.

Reports have the total box office draw at somewhere between $384 and $1,190, which means the number of audience members attending the eight Texas theaters showing it was less than 150.

The movie will now go straight to DVD with a Jan. 22 release – what producers were rumored to favor in the first place, after seeing the finished product.

The timing couldn’t have been worse for Simpson. Last week, her ex-husband, Nick Lachey, beat out the favorite, Patti LaBelle, to win the Clash of the Choirs event on NBC.

Embarrassing as all of this is, Blonde Ambition is actually not the lowest-grosser of all time. That dubious distinction belongs to Katherine Heigl’s 2006 disaster, Zyzzx Road, which grossed just $30 on it’s opening weekend, according to the Huffington Post.

Here’s how more popular films fared over the weekend: National Treasure: Book of Secrets topped the chart, raking in $45.5M, I Am Legend pulled in $34.2M and even the indie flick Juno made $3.4M.