Char Adams
August 25, 2016 12:15 PM

Jessica Alba says the slew of lawsuits against The Honest Company could be due to her fame – and she’s confident that the company will prevail.

“If an organization wants to bring awareness to their cause, I’m an easy target and our brand is an easy target obviously because I get different kind of attention than other brands would,” the 35-year-old actress and businesswoman said during a Thursday appearance on the Today show.

“We stand by our ingredients … and we’re pretty optimistic that we’re going to win every case.”

Since its launch in 2012, the all-natural company has been hit with several lawsuits taking aim at products from its sunscreen to shampoo, as well as the company’s integrity.

Jessica Alba

But Alba contentds that the claims are “baseless.”

“If I was in their position, I probably would try to put a spotlight on my cause, and there’s no easier way than someone who’s like me and it’s just a headline,” she said. “When you look into any of it, they’re baseless. There’s no merit behind it.”

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She added that the products are “amazing,” and said the lawsuits could do the company some good.

“What’s incredible is, if anything, it gives our customers an opportunity to speak out and get behind us,” Alba explained.

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