Jessica Alba Reflects as Honest Company Hits $1 Billion: 'My Needs Weren't Being Met as a Modern Person'
The actress is on the cover of the mag's 'America's Richest Self-Made Women' issue
Jessica Alba may have made a name for herself as an actress, but it’s her business savvy that’s earning her top dollar.
The Honest Company sells over 120 natural goods, including diapers, cleaning materials and skincare products, that don’t contain the same harmful chemicals and toxins that other brands use.
Alba, 34, started the company to fulfill her own needs as a mother (she has two daughters, Honor, 6 and Haven, 3 with husband Cash Warren). After having a dramatic allergic reaction to baby detergent in 2008, she began to research the often harmful ingredients used in cleaning supplies.
“I was like, ‘How can this be safe for babies if I’m having this type of reaction?’ ” she told Forbes.
Alba partnered with entrepreneurs Christopher Gavigan, Sean Kane and Brian Lee, who now serves as the company’s CEO, to create a brand synonymous with non-toxic products.
“I felt like my needs weren’t being met as a modern person,” she told the magazine. “I want beautiful design like everybody else. But it shouldn’t be premium-priced, and it should, of course, be safe.”
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The company hit $10 million in revenue during its first year of selling products, and is predicted to reach over $250 million in 2015, according to Forbes. Alba, who holds a 15 to 20 percent stake in the company that is now valued at $1 billion, is reportedly worth $200 million.
“If we really want to make a difference in the world and people’s health, it’s billions and billions of dollars, not just one,” she said.
While 75 percent of the company’s revenue stems from online sales, including their $79.95 monthly diaper bundles, the brand is also sold in stores like Whole Foods, Nordstrom and Target, and will debut in South Korea this year, according to Forbes.
Alba, who told the mag she traded 86-hour filming weeks, for 86 hours of strategizing on brand development, just barely missed Forbes‘s Top 50 Richest Self-Made Women list.
The Sin City actress landed just behind Beyoncé and Judge Judy, who are tied in the 49th spot with estimated fortunes of $250 million.