No one was safe from Jay Z‘s lyrical flow on Saturday, when the rapper launched into a rhyming tirade against Tidal competitors like Apple and YouTube.
The freestyle rap came during a private show at New York City’s Terminal 5 held by Jay Z, the first of two special “Tidal X: B-Sides” performances for subscribers to the streaming service, according to Rolling Stone.
The rapper was performing when he called out the heads of other major streaming services, including Jimmy Iovine, co-founder of Beats, who reportedly tried to keep him from launching Tidal, according to Billboard.
“Jimmy Iovine offered a safety net / Google dangled around a crazy check / I feel like YouTube was the biggest culprit,” the rapper said.
The mogul went off against Spotify, which he previously accused of launching a smear campaign against Tidal.
“Lucy, you got some ‘splainin’ to do / The only one they hatin’ on looks the same as you,” Jay Z said. “It’s cool, I know they’re trying to bamboozle you / Spending millions on me to try to confuse you / I had to talk to myself, ‘Hov, you’re used to it’ / It’s politics as usual.”
“You know this ain’t back in the days right / But I can’t tell by the way they kill Freddie Gray right / Shot down / Mike Brown / Like the way they did Tray right? / Y’all gone’ keep choking’ n—–,” the rapper said.
Jay Z went on to perform several remix versions, deep cuts and rarely-played tracks for fans, including “Politics As Usual.” The Brooklyn native also paid tribute to B.B. King, who passed away on Thursday, and requested a moment of silence before performing King’s “The Thrill is Gone,” reported Billboard.
Tidal subscribers were awarded tickets to the show by curating a playlist on the service, reported Rolling Stone. The second “Tidal X: B-Sides” performance was held in New York on Sunday night.