The Grammy nominee debuted his new music video Friday

By Melody Chiu
Updated February 19, 2016 08:45 PM
Credit: Republic Records

He crushed it at the Grammy Awards on stage with Tori Kelly earlier this week, and on Friday, James Bay fans were treated to his latest music video for his single “Let It Go.”

Released on Apple Music and directed by Sophie Muller, the video features the singer “cycling through a myriad of emotions as he sets his sights on something larger than life in a small town,” according to a press release.

After his performance at the Grammy Awards, the rising star’s album Chaos and the Calm rose to the top 10 on the iTunes charts, and #JamesBay trended globally on social platforms.

The Grammy nominee’s celeb pals and fans Sam Smith, Justin Bieber, Demi Lovato and more have tweeted their support for the singer, who’s up for four BRIT Awards on April 26 (he’s tied with Adele) for nominations).

“I think the one kind of ingredient you need to keep in mind is to be nice,” he told PEOPLE last year about success. “It doesn’t cost anything to be a nice guy, and that’s just how I am. I’m incredibly lucky to be in this situation. I’ve got an incredible team of people that keep my feet on the ground. Always remember where you started.”