Jaden Smith to Be Honored by Environmental Media Association for His Sustainable Water Bottle Project
"Jaden is a true activist and role model," Debbie Levin, President of EMA, said in a statement
Jaden Smith’s efforts to create a renewable alternative to the plastic water bottle are being recognized by the Environmental Media Association.
Smith will be presented with the Male EMA Futures Award for “his leadership and action on environmental issues” at the 26th Annual EMA Awards on Oct. 22. Shailene Woodley will receive the award’s female counterpart.
“We are so honored to be able to share with the global public this inspiring young voice for environmental issues and sustainability,” Debbie Levin, President of EMA, said in a statement.
“Jaden is a true activist and role model that can authentically lead his generation to a more thoughtful and conscious future. Taking action and creating a movement sharing his vision of water stewardship, forestry and plant-based solutions with the goal to decrease the level of greenhouse gas emissions can influence billions,” she added.
Smith, 18, is the brains behind JUST water, ethically sourced spring water that comes in a paper bottle. Recently, PEOPLE caught up with the young entrepreneur and his dad, Will Smith at the JUST water plant in Glen Falls, New York, where the younger Smith explained why he chose to keep his involvement in the project under wraps for the past seven years.
“We wanted to organically grow as a company without saying ‘Smith family water’ because it’s really not that – it’s water for the people,” Smith previously told PEOPLE.
Through his work with JUST, Smith helped pioneer the groundbreaking bottle that reduces harmful greenhouse gas emissions by up to 80 percent when compared to traditional plastic water bottles.
“One day we will get to 100 percent,” he said.