Target featured 2-year-old Izzy Bradley in a newspaper ad that ran last Sunday

By Alexandra Zaslow
December 20, 2014 05:40 PM
Courtesy Target

This cute toddler with Down Syndrome is helping to change the stereotype of what a model is supposed to look like.

Izzy Bradley, 2, from Stillwater, Minneapolis, graced the pages of last Sunday’s newspaper in a Target advertisement playing with a wooden activity cube.

Target reached out to the Down Syndrome Diagnosis Network (DSDN), which provides support for parents of children with Down Syndrome, asking for pictures of kids willing to model for them, according to WCCO. That’s when Bradley was selected and took part in the photo shoot in September.

“She did really well,” Heather Bradley, Izzy’s mom and head of the local chapter of DSDN, told WCCO. “She sat still while they did her hair and makeup. She pretty much cooperated the whole time.”

The photo is now hanging in their local Target.

“Whenever she sees the ad, either on television or in print, she smiles, points to herself, and says, ‘Izzy,’ ” Bradley told Yahoo.

The family opened up a bank account in Izzy’s name after receiving money from the photo shoot, and said they’re grateful for the opportunity Target gave their family.

Bradley also said she’s optimistic the advertisement could change the way the public views people with Down Syndrome – and the effort is already being applauded on social media.

“I really just hope that if a new mom, or an expectant mom, were to see a little girl in an ad that they would just have that sense of hope for their child, and that they would know really there’s a great future for them,” she said.

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