Salvo Sports Apparel is forced to apologize after sexist message angers Twitter users

By Jacqueline Andriakos
Updated March 13, 2015 03:00 PM
Credit: Marwan/EPA

Social media users spotted a sexist clothing tag inside an Indonesian sports jersey – and they did not find it very amusing.

“Give this jersey to your woman. IT’S HER JOB,” read the washing instructions inside a Pusamania Borneo soccer jersey produced by Indonesia-based clothing company Salvo Sports Apparel.

The sexist message was first noticed by a female Twitter user on March 5, when she posted a photo of the tag with the caption, “A gentle reminder from @SALVO_ID jersey.”

As Twitter was flooded with images of the offensive message, the sportswear company quickly made headlines and tried to explain the humor intended behind the tag in a series of five Tweets.

The Tweets – which were translated by the Jakarta Globe– read:

“The message is simply, instead of washing it in the wrong way you might as well give it to a lady because they are more capable. There’s no intention to humiliate women. In contrast, [we want to tell the men] learn from women on how to take care of clothes because they pay attention to details.”

“Not all men understand/know how to take care of their own clothes, women are more knowledgeable/experts on such matters. We apologize profusely for any misinterpretations.” Salvo concluded.

But critics didn’t buy the company’s apology – and continued to react online. // the story “Salvo backlash tweets” on Storify