Ikea Squashes Proposed 30K-Strong Hide & Seek Game in Netherlands
Perhaps they were spooked at the idea of thousands of people hiding in one of their stores?
Renowned fun-hater Ikea is squashing a proposed thousands-strong game of hide & seek at its Eindhoven, Netherlands, branch, which was organized over Facebook. The company has cited safety concerns.
The proposed May 16 game had around 32,000 RSVPs on Facebook; games at the chain’s Amsterdam location and its Utrecht store in April had attached 19,000 and 12,000 participants, respectively.
“It’s hard to control,” Ikea Group spokeswoman Martina Smedberg told Bloomberg News of the hide-and-seek events. “We need to make sure people are safe in our stores, and that’s hard to do if we don’t even know where they are.”
It seems the scale of the event is the issue, rather than the event itself: Last summer, Ikea allowed a store in Wilrijk, Belgium, to hold a hide & seek game with 500 players.
“Sometimes it’s fun just to do some childish things,” the organizer of that event, Elise De Rijck, told Bloomberg. “Ikea is like an extremely large living room.”