Christine Bailey Speed
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October 01, 2015 04:40 PM

Kim Kovel is a Nike senior innovator who, earlier this year, was diagnosed with a rare form of blood cancer.

Then came the barrage of doctor visits, chemo treatments … and a coloring book.

Yes, a cancer-themed coloring book.

In what might be the greatest defense of laughter as the greatest of all medicine, Kovel’s HELLO my name is CANCER, out Thursday, aims to carve a bleakly witty niche in the burgeoning adult coloring book market with word searches like “Find the L-U-M-P,” “chemo brain” mazes and chemo “cocktail” happy hours. So-called “laughter therapy” has multiple benefits and can help to lower blood pressure, relax muscles, trigger the release of endorphins and actually relieve pain, according to Cancer Treatment Centers of America.

Created with fellow Nike designer Mark Smith, HELLO my name is CANCER has a happy ending to its backstory: Kovel is in complete remission. She’s not resting on her laurels, though: Kovel and Smith have launched a Kickstarter to send copies of their coloring book to leading cancer centers across the country.

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Hello My Name is Cancer from matt schulte on Vimeo.

Donate to the Kickstarter here or pick up a copy of the book here.

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