In an Influencer Interview on LinkedIn, the Oscar-winning actress and founder of Goop revealed that things were much different for the lifestyle brand when she announced the split through a newsletter on the website.
“At that time, Goop wasn’t the size that it is now, there were a lot less people. It was a very, very personal project for a long time and I wrote in the first person all the time, so it wasn’t like a break,” Paltrow, 43, said. “Now if you read the content, it is not in the first person anymore. At the time, it was still very small and very personal. It was such a difficult time in my life and I was trying so hard to protect my children and my family, Chris included. We were both fragile. It was really tough. To me, it felt like this is a quiet way to do this and it is contained.”
Paltrow said she never expected the hype that would follow the announcement, especially around the terminology she and Martin used. At the time, the joint announcement by the couple actually crashed the Goop website.
When asked if she would post the announcement in the same way today, the mother of two admitted she would likely choose a different path to share the news.
“That is a good question. Not in the same way. It sort of wouldn’t be appropriate now,” said Paltrow. “It is a much bigger business and I’m not sure it would be the right place to do something like that. I’m not sure.”
In 2014, Paltrow and Martin used the headline-making phrase “conscious uncoupling to announce that they were separating after 10 years of marriage. The couple have two children together, Apple, 12, and Moses, 10.
Their statement read, “It is with hearts full of sadness that we have decided to separate. We have been working hard for well over a year, some of it together, some of it separated, to see what might have been possible between us, and we have come to the conclusion that while we love each other very much we will remain separate.”
The couple continued, “We are, however, and always will be a family, and in many ways we are closer than we have ever been. We are parents first and foremost, to two incredibly wonderful children and we ask for their and our space and privacy to be respected at this difficult time. We have always conducted our relationship privately, and we hope that as we consciously uncouple and coparent, we will be able to continue in the same manner.”
Paltrow thinks Goop, which already has over one million subscribers, will continue to grow.
“I feel like we are just at like the acorn stage of fulfilling our potential,” she said. “I have never known where Goop is going, it has always caught me by surprise.”