Wayne Gretzky is the new pitchman for Bud Light. “I have admired the sponsorships and commitment Anheuser-Busch has put behind the sport of hockey,” he said this week, already sounding like a commercial. “The company’s leadership in sports marketing is one with which I am thrilled to be associated.” The deal calls for the retired hockey great to appear in TV, radio and print ads. Gretzky also will make personal appearances on behalf of Bud Light and his likeness will appear on NHL-themed products.