People.com Celebrity Get Kate Middleton's ISSA Looks for Less! Get the style icon's best looks from brand favorite ISSA – without spending a royal sum By Monique Jessen and Alex Apatoff Alex Apatoff Instagram Twitter Alex Apatoff is the Executive Editor of PEOPLE Digital. She has been with the brand for more than a decade, holding various roles on the Style and Beauty team before becoming the site's Lifestyle Director to coordinate the work across the commerce, evergreen, features and marketing teams. Prior to her role at PEOPLE, Alex worked at Us Weekly (where, among other things, she oversaw the Fashion Police pages) and graduated from Northwestern University with a Bachelors in Journalism. People Editorial Guidelines Published on January 7, 2011 11:00 AM Share Tweet Pin Email 01 of 07 THE NAVY SEAL Samir Hussein/WireImage Kate Middleton showed the world how princess chic is done at her official engagement announcement at St. James’s Palace on Nov. 16. The $535 ISSA dress (bought from Fenwicks on London's Bond Street) sold out online and in boutiques almost instantly. 02 of 07 PERFECT FIT PA Photos/Landov Having been a fan of the London label for the last five years, Middleton raised the fashion stakes by wearing her first custom-made ISSA dress in October to a friend's wedding. Modeled on a dress from her closet, she teamed the electric blue number with classic black accessories. 03 of 07 CLEAN SLATE Alan Davidson/Rex USA Middleton hosted a table at a charity dinner for the Starlight Children's Foundation in Sept. 2009, showing off her svelte figure in a slate gray ISSA gown. With its low-cut neckline yet simple design, the dress is pure, sophisticated glamour. 04 of 07 BREAKOUT STAR Davidson/O'Neill/Rex USA Middleton wowed the fashion pack back in 2008, in a floor-sweeping coral ISSA gown for a charity boxing ball. Stylist Nikki Pennie, who has worked with Middleton in the past, tells PEOPLE, "That dress was a big turning point for her because it was so glamorous without being too revealing. She loved it!" 05 of 07 CLASS ACT Mark Stewart While the princess-to-be loves a plunging neckline, she always keeps the look demure and classy with long sleeves or a jacket and a simple, sturdy heel. ISSA’s designer Daniella Helayel tells PEOPLE: "Kate always looks chic and refined in the pieces she chooses to wear." 06 of 07 WRAP IT UP Rex USA Rocking one of ISSA’s signature wrap dresses in the summer of 2007, Middleton perfects daytime dressing, pairing the monochrome dress with casual espadrille wedges and her favorite white Prada tote. "She is the epitome of a 21st century princess," says Pennie. 07 of 07 PRINTS CHARMING Matrix/Flynet On a night out in London in 2007, Middleton gets into the party spirit with a zebra-print shift dress by ISSA. Says Brazilian-born designer Helayel: “She has great taste, it brings me much happiness seeing her in my designs."