By Stephen M. Silverman
Updated April 19, 2002 12:00 PM
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G.I. Joe, step aside. A Connecticut toy maker calling itself Herobuilders.com is putting on the market “life-like action figures” based on major figures tied to the Sept. 11 attacks, reports Reuters. These include President Bush, former New York Mayor Rudolph Giuliani and British Prime Minister Tony Blair. Also, since the public dictates that if you have heroes you also have to have a villain, there’s an Osama bin Laden figure. “People started asking specifically for an Osama doll,” company president Emil Vicale told the news service Thursday. For legal reasons, however, the figures are identified on the company’s Web site not by name but by titles: “Our Hero” (Bush), “The Rock” (Giuliani) and “The Ally” (Blair). The bin Laden doll is available in a choice of outfits, either combat fatigues or a pink dress. The dolls sell for $26.95. As of Thursday, sales of the Bush and bin Laden dolls, the most popular, have been in the “low thousands,” with bin Laden sales a third higher than those of Bush, Vicale said. He also said he has sold only seven Giuliani dolls and “not even one” Blair doll. Since making his merchandise available, Vicale said he received one e-mail that called him “shameless” and “a scumbag,” but overall, reactions have been “really, really great. I got one from a military sergeant who said he loved it . . . and that he would send it to everyone in his address book.”