Celebrity Doubling Down, Donald Trump Tweets a My-Wife's-Prettier-Than Yours Meme Featuring Heidi Cruz – and Ted Fires Back Donald Trump and Ted Cruz continued to spar over their wives on Wednesday By Lindsay Kimble Lindsay Kimble Lindsay Kimble is a Senior Digital News Editor and the Sports Editor for PEOPLE Digital. She's worked at PEOPLE for over seven years as a writer, reporter and editor across our Entertainment, Lifestyle and News teams, covering everything from the Super Bowl to the Met Gala. She's been nominated for the ASME NEXT Awards for Journalists Under 30, and previously wrote for Us Weekly while on staff at Wenner Media. People Editorial Guidelines Published on March 24, 2016 10:25 AM Share Tweet Pin Email Photo: KENA BETANCUR/AFP/Getty; Scott Olson/Getty Ted Cruz and Donald Trump‘s battle over their wives raged on overnight, with the billionaire businessman firing shots in the form of an unflattering meme. Trump re-Tweeted late Wednesday a split-screen meme that juxtaposed a photo of Mrs. Cruz, a former economic policy adviser and Goldman Sachs investment manager, beside a glamor shot of his own wife Melania, a former model. And, for good measure, Trump added a quote from Twitter user @Don_Vito_08: “A picture is worth a thousand words.” The meme included the text, “No need to ‘spill the beans’ the images are worth a thousand words.” The photo referenced Trump’s earlier threats to “spill the beans” on Heidi after an anti-Trump super PAC reportedly shared a nude meme of Melania. Following the GOP front-runner’s initial comments, Cruz called Trump a “coward,” and told CNN – quoting The American President – “If Donald wants to get in a character fight, he’s better off sticking with me because Heidi is way out of his league.” VIDEO: Melania Trump and Heather Dubrow Both Insist on the Same Secret to a Happy Marriage – What Is It? After midnight Thursday, Cruz responded to Trump’s latest jab, taking to his own Twitter account to write, “Donald, real men don’t attack women.” “Your wife is lovely, and Heidi is the love of my life,” the junior senator from Texas wrote. Even Trump’s Fox News nemesis Megyn Kelly weighed in on the back-and-forth, Thursday, posting Trump’s Tweet with only the comment, “Seriously?” The political rivals’ personal war escalated as their battle for delegates carried on, with Cruz winning Utah’s Tuesday primary in a landslide (69 percent to Trump’s 14 percent) and also prevailing in Idaho. Trump won Tuesday night’s third GOP contest, picking up 58 delegates in Arizona’s primary.