January 14, 2014 07:30 PM

Not since Rosemary’s Baby has New York City been so horrified by an infant.

Viral marketing agency Thinkmodo (the N.Y.C.-based viral marketing agency also behind the "Carrie" prank last October), came up with a brilliantly wicked stunt involving a realistic animatronic doll and a remote-controlled stroller to promote Devil’s Due, a new horror film out Friday, and the results are hilarious.

Unsuspecting New Yorkers approach the abandoned baby carriage (and not just any baby carriage, the nearly $1,000 Bugaboo Cameleon stroller), but their concern quickly turns to terror as the puffy-eyed “Devil Baby” pops out at them with a diabolical scream.

Most are scared out of their wits by the hellborn babe, save for one steely sanitation worker who acts as though he has seen a lot worse in his day.

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