David Beckham Already Boosts Soccer's Ratings
Despite his limited playing time, U.S. TV viewers tuned in to see Beckham bend it
The count made for the largest audience in the history of cable channel ESPN for a telecast involving a Major League Soccer team, according to Nielsen Media.
Beckham’s American kick-off smashed ESPN’s previous record, set on April 4, 1996, during a match between DC United and San Jose Clash (the League’s first game). That one drew an average of 1.1 million viewers, according to Reuters.
The figures should be welcome news to the Beckhams, who moved from Madrid to L.A. this month with great fanfare – including a splashy, star-studded Welcome to L.A. bash and an NBC documentary about Victoria Beckham‘s move to California, Victoria Beckham: Coming to America.
David also has something else at stake: a 13–part weekly reality series, titled David Beckham’s Soccer USA, from American Idol producer Simon Fuller.
The show is due to premiere Wednesday on the FOX Soccer Channel. And the ratings watch continues.