The Harry Potter star will play the hero of the classic How to Succeed in Business Without Really Trying

By Stephen M. Silverman
April 16, 2010 07:00 AM
Barry Talesnick/Ipol/Globe

This time he gets to keep his clothes on – in Mad Men-era Brooks Brothers-style suits. But the big challenge: singing and dancing.

Daniel Radcliffe, who last year pranced on the Great White Way in his birthday suit for the stark drama Equus, will take the lead in a new revival of the 1961 Pulitzer Prize-winning musical How to Succeed in Business Without Really Trying, to open in spring 2011, its producers have announced.

By then, the Harry Potter star will be the ripe old age of 21.

The 50-year-old show, which originally starred Robert Morse (who now plays the senior ad agency owner on Mad Men) and was revived in 1995 with Matthew Broderick, concerns J. Pierrepont Finch, a fiercely ambitious young man who rises from the mailroom to the upper echelons of the World-Wide Wicket Company. He also finds love on his way up – and down – the corporate ladder.

Frank Loesser (Guys and Dolls, The Most Happy Fella) did the classic score, which includes the standard “I Believe in You” – and which Finch sings to himself, in the executive men’s room’s mirror.

Daniel Radcliffe in Equus
Uli Weber

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