"It's like endorsing crack for kids," the No Reservations star says of Ray's endorsement

By Brian Orloff
Updated October 11, 2007 12:00 PM

Celebrity chef Anthony Bourdain is turning up the heat on Rachael Ray – calling her out for endorsing Dunkin’ Donuts, the New York Post reports.

“She’s hugely influential, particularly with children,” he says in the November issue of Outside magazine. “And she’s endorsing Dunkin’ Donuts. It’s like endorsing crack for kids.”

The No Reservations host, never one to hold back his commentary, adds: “I’m not a very ethical guy. I don’t have a lot of principles. But somehow this seems to me over the line. Juvenile diabetes has exploded. Half of Americans don’t have necks. And she’s up their saying, ‘Eat some […] Dunkin’ Donuts. You look great in that swimsuit – eat another doughnut! That’s evil.”

Ray’s rep responded to the Post: “Anyone who knows Rachael and watches her on TV is aware she promotes balance and moderation, instead of living life in extremes.”

In fact, when the company announced her endorsement and advertisement deal, Dunkin’ Donuts said it asked Ray for her insight in creating what they term “better for you” food and beverage options – lighter fare that includes smoothies and a reduced-carb bagel.