The Entertainment Industry Foundation reveals to PEOPLE the star-studded lineup for its campaign aimed at improving education in America.

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Ryan Seacrest, Gwyneth Paltrow, Scarlett Johansson and many more celebs will be participating in the televised launch of “Think It Up,” a new initiative aimed at improving education in America.

The Entertainment Industry Foundation (EIF), the same group behind "Stand Up to Cancer", is kicking off their new program on Sept. 11, when ABC, CBS, FOX, and NBC will simultaneously broadcast the star-studded event, with the goal of renewing a sense of promise for all American students.

Stephen Colbert, Matthew McConaughey, Kristen Bell, Jessica Williams and Jeremy Renner will also be taking the stage at the event, EIF confirms to PEOPLE exclusively.

Beginning with the telecast, “Think It Up” will invite public middle and high school students to work with their teachers to develop projects that draw on their passions. Teachers can then post the project proposals to, where supporters can contribute funds directly to individual projects.

The crowdfunding platform was launched in collaboration with and received support of major contributors like Staples and The Bill and Melinda Gates Foundation.

Along with support from visionaries and innovators in the education space and some of Hollywood’s biggest stars, “Think It Up” will challenge students to dream big, and help teachers who bring out the best in their students.