The reality star planned to build his reputation by dating the Simple Life star, Details reports

By Stephen M. Silverman
Updated February 20, 2007 09:25 AM
Ralph Notaro/CelebrityPhoto

What was at the heart of the long-gone relationship between Nicole Richie and Brody Jenner? He was trying to get her to eat.

In a dialogue exchange that is part of a profile of Jenner in the March issue of Details, Spencer Pratt, described as Jenner’s “manager- slash- publicist-slash- agent-slash-stylist,” says to Jenner, “Here’s what you’re gonna do. You’re gonna start dating Nicole Richie. And you’re gonna get that skinny bitch to eat, all right? You are about to become The Guy Who Got Nicole Richie to Eat. Process that sh–, bro. You’ll be, like, a f—ing hero to America.”

The plan, which was devised last August (just when Jenner and Richie did begin dating), was actually part of Jenner’s scheme to ride Richie’s coattails and become a more familiar name himself – which, as Details points out, proved successful, because here it is interviewing him.

A week after Jenner and Richie split in October, Jenner forged a relationship with The Hills costar Lauren Conrad. (That ended quickly, too.)

“Basically,” says Pratt, “I made it, like, my mission to try to go on a date with every girl on The Hills.”

Brody’s also extended his reach beyond the show. “Let’s see where Lindsay’s at, get her up in here,” Jenner is quoted as saying as he text-messages Lohan, though the two are merely described as “just friends.”

Even so, Lohan texted back and eventually shows up to meet Jenner at Hyde.

Not that all this scheming and schmoozing doesn’t leave Jenner time to be introspective. “This whole scene, this whole town – it’s so fake,” he says. “It’s like a movie set, like my life is a movie set. These people, they all think it’s real, but it’s not.”

And the future? “I wanna meet a girl who has nothing to do with L.A., a nice, normal, real girl.”

Then he adds, “Actually, you now, that’s gonna be a component of our new MTV show – me leaving L.A. to meet a normal girl. It might be hard, though, with all the cameras.”